Marketing Plan

To advertise my film I would most likely choose Posters, giving that they came within the budget I have for the production of my film. I would choose posters because they can be advertised at bus stops and various places that would most likely be seen by people between the ages of 15 - 19, because students tend to get buses to college/school and their part-time jobs, therefore whilst they are waiting they would be attracted to the posters on display. Also posters dispalyed on buses could also attract my audience because they also tend to be out a lot, and would then see the posters on the buses.

Smaller posters can also be made into small leaflets that could be handed out in busy and popular places, i.e a shopping mall where a lot of students like to hang out.

Now that most teenagers and students spend a lot of time on the internet, I would most likely approach the idea of advertising my film online, via, Facebook/Twitter e.t.c. This way my advertisment would be cheap and easy and would be able to reach a lot of people through the power of the innternet. Also through 'word of mouth' people can talk about the posters and advertisment on the internet and can tell others to search my film therefore more people can find out about my film and will hopefully persuade them to go see my film.

Examples of my chosen advertisments:

Additional Poster  

Poster at Bus Stops

Posters on Buses

Leaflets

Online Advertising

Target Audience

My target audience will be aimed at any age over the age of 15. However it would be specifically aimed the ages over 15 - 19 years old. I have chosen this age range because the film will include young student like, characters that this age range can then relate too easily. Also through research, this age range are more likely to watch TV Channels, such as e4, Film 4, Channel 4 etc and on each of this channels the films and series that are aired, are highly aimed at students, and my film genre can link back to many things that are also shown on these channels. Therefore I know what type of things this age group would be interested in. I have chosen not to go below a 15 rated certificate because I feel like the dialouge and the things that occure within the film will be too much for a 12A audience.

My film will be aimed at both Boys and Girls. It will be starring a girl, therefore girls will be able to link to it more easily, however boys can them empathise for the girl also, as one of their natural instincts is protection therefore they will feel sorry for her (the main character), and would want what is best for her.

By Kathleen Rayment

Still Frame Analysis

Limitless

I have decided to use the opening scene of Limitless that was released in 2011 to analyise. The whole clip of the opening sequence has been given above.



The opening of Limitless starts with the cameras point of view in longshot, as if the camera is 'falling' down the side of a building. The distance quickly becomes closer to make the audience feel apart of it, as if they are actually falling because they are seeing what the camera wants the audience to see. 

The camera then is at a canted angle as it reaches the bottom of the city below. This is used to withhold information from the audience and make them question why they are not allowed to see the whole scene. The title slowly appears introcuding the film. The title suggests that anything can happen by the word 'Limitless' making the audience eager to find out what is going to happen.



The camera then centralises by turning anti-clockwise. The audience now have a clear view on the surroundings of the scene. The camera is now in longshot of what is in the distance.

The camera then focuses a close-up shot on a police car out of everything going on in the scene. This could symbolise that something bad might happen within the film, this could be a suttle hint for the audience. This builds suspence upon the audience.

The scene then moves onto a highstreet. The camera is now using a wide-shot to include as much as possible into the shot to create a busy atmosphere. This could confuse the audience as they will want to know why they are repeatedly being shown scenes from a busy city evening. 

The shot is then enclosed by a tunnel, making the audience feel tense as they have been experiencing a lot of wide space and surroundings and then they instantly in a more impacted space which with holds information of whats going on outside of the tunnel.

Again, the camera is in a wide-shot of a city, again confuses the audience because they are un-aware of what they are ment to be experiencing and what they re ment to be undertsanding from what they are being shown. This is done purposely to withhold information  from the audience, to not give away to much from the beginning.

This is another shot to exagerate the confusion on what the audience is ment to be getting from what is in the shot. 

The shot is then an animation of the human brain. This then gives the audience a clue to what the film may be about. From numerous shots from different parts a busy city, to an image of the human brain.

The camera then has a close-up into the brain onto a brain cell. Again with the shot going into to this much depth of the brain, this then starts to educate the audience on what is going on or what is going to happen later on in the film. 

The camera then zooms out onto an animation of the brain again, which then dissolves into a satelite view of a city, which then opens the first scene into the film. Where the first scene begins.

The camera is now in a wide-shot satelite view of the city, building a climix for the opening scene of the film. This makes the audience eager and excited for the film to begin, after watching the opening scene and purposely not getting a lot of information to prepare them for the film they are about to watch.

By Kathleen Rayment

Synopsis Research

Successful Thriller Films

1. Pulp Fiction (1994)

In pulp fiction there are appearences of, two hit men, a boxer and a gansters wife. Imeadiately the audience would expect crime, from the gangster, violence from the hit men and possible death, and trouble from the boxer. This then creates a atmosphere of suspence. Leaving the audience suspicious and eager to know what will happen throughout the duration of the film. The audience would also expect people not to be as polite and therefore characters will be rude and create a sense of un-certainty because based on their attitudes they are likely to do something more out of the ordinary.

2. The Dark Knight (2008)

The Dark Knight stars a well known super hero, Batman. Which of course creates curiousity upon the audience, because as a child many people would have been brought up with super heros, therefore people are eager to find out what events he is facing now and what will happen. Now that it is in a more 'grown up' format and adults can relate back to Batman like they once had done before it appeals to them greatly. In this film the audience would expect to see crimes being fought and possible violence depending on the characters Batman might have to face. This all plays a part in the main convention of the film which is suspense, which then leaves the audience craving more of excitement.

                                                                          

3. Inception (2010)

Inception is all about how technology can know enter the human brain and make people believe that their dreams are real, in order to seek out any relevant information one person might be with-holding, but could be dreaming about. The curiousity of the substantial improvement of modern technology, could possible frighten people and make people feel cautious, as technology nower days is improving rapidly, so the stroyline to this film could one day become true. The film is based on a theif that is looking to find a certain piece of information in someones brain that they are keeping to themselvs in result of it being his last chance of redemption. Stealing will always create a sense of un-certainity because it is not a righteous thing to do, and many people frown upon it.

4. Goodfellas (1990)

Goodfellas is all about a robbery taken place by gangsters. Which again, in this film adds suspence and causes people to worry on the inside. Gangsters come across as smart people who know how to get away with performing serious crimes. Therefore curiousity is built based on the audience wondering how they did it. Crime is a big suspence builder, and will most commonly happen in most Thriller films, if crime does not occur, more than likely something that is not right to society will happen. Therefore without doubt something 'wrong' or 'bad' will happen within the duration of the film.

By Kathleen Rayment

Director: Martin Scorsese

Martin Scorsese

Martin Scorsese is a well-established film director that was born in 1942 in New York. He graduated as a Film major from NYU in 1964. He has gone on to make many successful films, such as;

1. Hugo Cabret (2011)
2. History of Music (2011)
3. George Harrison: Living in the Material World (2011)
4. Public Speaking (2010)
5. Letter to Elia (2010)
6. Shutter Island (2010)
7. Boardwalk Empire (2010)
8. Shine a Light (2008)
9. The Departed (2006)
10. No Direction Home: Bob Dylan (2005)
11. The Aviator (2004)
12. Lady by the Sea: The Statue of Liberty (2004) (TV)
13. The Blues (1 episode, 2003)
14. Gangs of New York (2002)
15. The Concert for New York City (2001) (TV)
16. Bringing Out the Dead (1999)
17. My Voyage to Italy (1999)
18. Kundun (1997)
19. A Personal Journey with Martin Scorsese Through American Movies (1995)
20. Casino (1995)
21. The Age of Innocence (1993)
22. Amazing Stories: Book Four (1992) (segment "Mirror, Mirror")
23. Cape Fear (1991)
24. Goodfellas (1990)
25. Made in Milan (1990)
26. New York Stories (1989) (segment "Life Lessons")
27. The Last Temptation of Christ (1988)
28. Bad (1987)
29. The Color of Money (1986)
30. After Hours (1985)
31. The King of Comedy (1983)
32. Raging Bull (1980)
33. The Last Waltz (1978)
34. American Boy: A Profile of: Steven Prince (1978)
35. New York, New York (1977)
36. Taxi Driver (1976)
37. Alice Doesn't Live Here Anymore (1974)
38. Italianamerican (1974)
39. Mean Streets (1973)
40. Boxcar Bertha (1972)
41. Street Scenes (1970)
42. Who's That Knocking at My Door (1967)
43. The Big Shave (1967)
44. It's Not Just You, Murray! (1964)
45. What's a Nice Girl Like You Doing in a Place Like This? (1963)
46. Vesuvius VI (1959)

He is typically known for his films starring in the genre of Thriller.

Within his films, he commonly uses, freeze frames and Often uses long tracking shots (His most famous tracking shot is from Goodfellas (1990), following Henry Hill and his future wife Karen through the basement of the Copacabana nightclub and ending up at a newly-prepared table). A notoriously difficult shot to perfect.

He also Frequently uses music by The Rolling Stones, especially the song "Gimme Shelter".

He often begins his movies with the childhood of his main characters (Alice Doesn't Live Here Anymore (1974), Goodfellas (1990), Kundun (1997), Gangs of New York (2002), The Aviator (2004), The Departed (2006).

And he commonly sets his films in New York City.

One of his most successful films:

Shutter Island.

Shutter island was released in 12^th March 2010 (UK). It is a Drama set in 1954, U.S. Marshal Teddy Daniels is investigating the disappearance of a murderess who escaped from a hospital for the criminally insane and is presumed to be hiding nearby.

Stars include, Leonardo DiCaprio, Emily Mortimer and Mark Ruffalo.

The budget to make the film at an estimate was $80,000,000. In the opening weekend (16^th February 2010 USA) the film made $41,062,440 (2991 Screens) and made $294,804,195 worldwide by 10^th June 2010.

By Kathleen Rayment

Photos that represent the genre Thriller

This is a collage of pictures that most represent the genre, Thriller.

1. A gun represents uncertainty because it brings an element of suspence, with the audience questioning, 'What is going to happen, will someone get hurt' Therefore there is great

anticipation.

2. A mysterious character will always bring and element of mystery to the film, in the sense that the audience are withheld information and eager to reveal what is the characters purpose.

3. Blood, will always represent a sense of harm, leading the audience to feel conern and anxious to why someone is bleeding and how they are bleeding, and what they did to possiblly deserve it.

4. A haunted eary house will usually bring an element of uncertainty upon the audience, based on the fact that the steortypical 'haunted house' has bad things living in them and does not want people entering the house.

5. Suspence is a key element in Thriller because it brings the audiences attention in and leaving them 'at the edge of their seats' questioning what will happen next and then anticipating the answer.

6. Someone screaming in terror, most commonly a woman, gives off a sense of fear, and the audience can then empathise the characters emotions, and feel what the character is feeling.

7. A 'suicide note' or a 'mysterious note' always creates the element of curiosity, which then can lead to the storyline revealing itself due to what was written in secrect in the note.

8. A graveyard will normally represent death, someone no one wants to be, therefore fear is automatically created upon the characters and the audience, as once in a graveyard you automatically associate it with death.

9. A scary character is used to make the audience feel un-easy and suspicious about the character, therefore the audience are eager to understand what the creepy character is/what is their purpose.

10. A crime scene will always create curiosity, just like in real life people are keen to know what happend. Its human nature to fulfil the need to know what is going on.

By Kathleen Rayment

Thriller Research

We researched into the genre Thriller and we found that genuine thriller films provide thrills and keeps the audience cliff hanging 'on the edge of their seats' as the plot will normally always build towards the climax. Tension normally builds when a character, most commonly, the main character is put into a menacing situation, and mystery or a trap which then becomes life threatening.

We have decided to list some film examples to help us identify Thriller more clearly.

Thriller films commonly consist of elements such as, suspense, tension, uncertainty and excitement.
Films that include this are:

Director: Justin Lin

Release Date: 21st April 2011 (UK)

Stars: Vin Disel, Paul Walker and Dwayne Johnson

Studio: Universal pictures 

Genre: Thriller & Crime

This film includes, weaponry, fast cars, big sums of money and vulnerable characters to create ultimate tension and uncertainty. Because this film is part of a franchise, it automatically carries tension and suspense from the previous film which was left on an open ending. 

Director: Christopher Nolan

Date of release: 2010

Genre: Thriller

Studio: Warner Bros Pictures

Stars: Leonardo DiCaprio, Ellen Page

This is a film about dreams, which is a thriller because they use plots which are decieving and interesting. The characters are realistic, as the audience can relate to the mysterious characters. This film is more of a psychological thriller and looks into what the mind can actually do which creates a shocking factor to excite but yet worry the audience.

Director: Tod Williams

Stars: Katie Featherston, Micah Sloat and Molly Epharim

Release Date: 22nd October 2010 (UK)

Studio: Paramount Pictures

Genre: Thriller & Horror

This film is based on a devil that haunts this family. Strange and abnormal things happen within the house. With things changing, moving and making loud noises/disturbances. These occurrences create tension as it sets a very un-easy atmosphere inside the house which the audience can then relate too.