Marketing Plan

To advertise my film I would most likely choose Posters, giving that they came within the budget I have for the production of my film. I would choose posters because they can be advertised at bus stops and various places that would most likely be seen by people between the ages of 15 - 19, because students tend to get buses to college/school and their part-time jobs, therefore whilst they are waiting they would be attracted to the posters on display. Also posters dispalyed on buses could also attract my audience because they also tend to be out a lot, and would then see the posters on the buses.

Smaller posters can also be made into small leaflets that could be handed out in busy and popular places, i.e a shopping mall where a lot of students like to hang out.

Now that most teenagers and students spend a lot of time on the internet, I would most likely approach the idea of advertising my film online, via, Facebook/Twitter e.t.c. This way my advertisment would be cheap and easy and would be able to reach a lot of people through the power of the innternet. Also through 'word of mouth' people can talk about the posters and advertisment on the internet and can tell others to search my film therefore more people can find out about my film and will hopefully persuade them to go see my film.

Examples of my chosen advertisments:

Additional Poster  

Poster at Bus Stops

Posters on Buses

Leaflets

Online Advertising